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Scared But Alive
[Color: Black Out] Model wearing the Berlin Shorts and the London Tank
Berlin 7" short2-in-1 system
[Color: Black Out] Model wearing the Scared But Alive London Tank in an angled position
London TankCOMF+
[Color: Black Out] Model wearing the Dubai Cargo Joggers in an angled position
Utility layerDubai Cargo
SBA
Designed in Los Angeles / masc-fit system

Every piece solves a fit problem.

Masc-fit apparel for bodies that never had a section. Every neckline, armhole, liner, taper, and drape starts with the fit problem first.

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Free shipping over $110 30-day returns Fit-first patterns Designed in Los Angeles
The collection

Sixteen pieces. Four colorways.

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[Color: Black Out] Model wearing the Berlin Shorts [Color: Berlin Black] a flat lay image of the Berlin Shorts, front side view
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Berlin 7" Short $90
Black Out
[Color: Carbon Gray] Model wearing the Berlin Shorts while stretching [Color: Carbon Gray] a flat lay image of the Berlin Shorts, front side view
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Berlin 7" Short $90
Carbon Gray
[Color: Black Out] Model wearing the Hawaii Shorts, showcasing the front details of the outfit. [Color: Black Out] a flat lay image of the Hawaii Shorts, front view
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Hawaii 5" Short $85
Black Out
[Color: Carbon Gray] model wearing the Hawaii Shorts [Color: Carbon Gray] a flat lay image of the Hawaii Shorts
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Hawaii 5" Short $85
Carbon Gray
[Color: Black Out] Model wearing the London Tank, front view [Color: Black Out] Flat lay image of the London Tank
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London Tank $65
Black Out
[Color: Shadow Heather] Model wearing the London Tank, front view [Color: Shadow Heather] a flat lay image of the London Tank, front side view
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London Tank $65
Shadow Heather
[Color: Black Out] Model wearing the Ibiza Rib Tank and the Dubai Cargo Joggers [Color: Black Out] A front view flat lay image of the Ibiza Rib Tank, showing the Scared But Alive logo
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Ibiza Rib Tank $35
Black Out
[Color: White Space] Model wearing the Ibiza rib tank and the Dubai jogger [Color: White Space] front view flat lay image of the Ibiza Rib Tank, showing the Scared But Alive logo
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Ibiza Rib Tank $35
White Space
[Color: Black Out] Model wearing the Scared But Alive Bristol Tee [Color: Black Out] Front flatlay image of the Bristol Tee
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Bristol Tee $75
Black Out
[Color: White Space] Model wearing Bristol Tee [Color: White Space] a flat lay image of the Bristol Tee, front view
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Bristol Tee $75
White Space
[Color: Black Out] Model wearing the Rome Fighter Tee [Color: Black Out] a flat lay image of the Rome Fighter Shirt, front view
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Rome Tee $60
Black Out
[Color: Black Out] Model wearing the Stockholm Tank [Color: Black Out] a flat lay image of the Stockholm Tank, front side view
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Stockholm Tank $65
Black Out
Tokyo Jogger - Black Out - front Tokyo Jogger - Black Out - flat lay front view
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Tokyo Jogger $51
Black Out
[Color: Black Out] Model wearing the Dubai Cargo Joggers in an angled position [Color: Black Out] Flatlay image of the black Dubai cargo joggers
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Dubai Cargo Jogger $85
Black Out
[Color: Black Out] Model wearing the LA Hodie with Scared But Alive text detail on the front, paired with black cargo pants and futuristic wraparound sunglasses. [Color: Black Out] Flatlay of the black Los Angeles hoodie
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LA Hoodie $110
Black Out
[Color: Grey Matter] Model standing straight wearing the Los Angeles hoodie and black pants [Color: Grey Matter] Flatlay of the Los Angeles Hoodie
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LA Hoodie $110
Gray Matter
Start with the piece. Understand the system.
MoMo, founder of Scared But Alive
PURPOSE DRIVEN

MEN'S SECTION FELT AWKWARD...

Don't get me wrong, I love men's clothing. But the idea I had to choose when i wasn't allowed, was tough.

On top of that, the fit. I love a drop crotch and men's cut, but with modifications. So that's why I build Scared But Alive. Choosing yourself is the scariest thing you'll ever do. But once you do it, you feel so alive you never go back.

MoMo — Founder, Scared But Alive
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Development detail
Fabric proofCOMF+
Development detail
TrimSatin tag
Development detail
FinishHardware
Development detail
PackagingFrosted TPU
Development system

Built before it is shot.

Pattern, fabric, trim, and fit notes are solved before the campaign image exists.

001
Pattern

Neckline hold, armhole angle, hip room, liner tension, and taper.

002
Fabric

COMF+ structure, stretch recovery, compression, and heavyweight fleece.

003
Finish

Custom matte hangtag, satin labels, embroidery, tonal markings, and frosted TPU packaging.

SYS-01

COMF+

Tanks and tees with soft structure.
SYS-02

Priority

Liners, pocket placement, hip contour.

Fit lab

Every piece starts with a fit problem.

Most brands start with a blank and add graphics. We start with a fit problem and build the pattern around it.

Neckline and armhole.
01 / Tanks

Neckline and armhole.

The London holds its neckline without cling. The Ibiza sits closer through the body without feeling like a base layer.

Hip, liner, pocket.
02 / Shorts

Hip, liner, pocket.

Berlin and Hawaii use a 2-in-1 system with an engineered compression liner. Hip and thigh clearance built into the pattern.

Hip to ankle taper.
03 / Joggers

Hip to ankle taper.

Tokyo tapers clean from hip to ankle. Dubai adds cargo utility without the bulk that kills the silhouette.

Collar, drape, hand.
04 / Tees

Collar, drape, hand.

Rome has a mock collar that sits without choking. Bristol runs a softer crew. Both use COMF+ for structure without stiffness.

Journal

Read the build notes.

All journal
Model wearing the Scared But Alive London Tank in black Field guide London Tank 5 min read How to choose a tank when most tanks miss the mark.Neckline hold, armhole coverage, and the drape details that decide whether a tank stays in rotation.Read fit note Close detail of black COMF+ piqued fabric and tonal raised print Fabric note COMF+ 4 min read COMF+ black stays black.The black tee problem, the 70% Modal Rayon / 30% Recycled Polyester blend, and the 50-wash no-fade standard.Read fabric note Smoky frosted TPU Scared But Alive packaging with tonal mark Finish note Trims 4 min read The finishing details you feel after delivery.Frosted TPU, matte PU, metal trims, and the tactile decisions that make the product feel finished.Read trim note